In an era when fashion had no rules, closets overflowed with miniskirts, bell-bottoms, bright colours, glitter, satin, and plaid. Yet a quieter revolution was taking shape, one that was growing increasingly across the faces of men everywhere. Burt Reynolds and Tom Selleck led the charge, proving once and for all that the stache was here to stay.

With murals at every turn and a vintage Ford Thunderbird gleaming out front, Hotel McCoy set the stage for an iconic ’70s photoshoot. Armed with a prop cigarette from Party City and a groovy get-up, I knew things were about to get outta sight!

No lungs or nostrils were harmed during production. Please consult a medical professional before incorporating inositol powder into your pre-ironing routine.

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